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Hololive terminates VTuber Uruha Rushia

Hololive terminates VTuber Uruha Rushia

Written by Ross Locksley on 24 Feb 2022



The popular VTuber, Uruha Rushia, who was affiliated with the Hololive Production agency, has been terminated due to breaches of contract according to a press release issued today.

The virtual star was a huge sensation and was credited in December for boasting the highest earnings for Super Chats in history, with 337.1 million yen (US $2.91 million) earned according to PLAYBOARD. That's the highest earnings for any YouTuber, real or virtual.

In a statement issued by Cover Corp (the owners of Hololive):

We would like to notify you that, as of February 24, 2022 (Thursday) we have terminated our Virtual Youtube Master Agreement with "Uriha Rushia" who is affiliated with the VTuber group, "hololive" that our company manages. 

Regarding "uruha Rushia", it has been apparent for some time that she has been distributing false information to third parties and has been leaking information, including communications regarding business matters.

We were able to confirm that she engaged in acts that: violated her contract by leaking information that she acquired from the company… and caused the company to suffer reputational damage, such as by publicizing falsehoods to various related parties. As a result, we, as a company, have determined that it has become difficult to continue managing and supporting her and have elected to make this decision.

Refunds for birthday goods have been offered, but items such as the impending June release of the Goodsmile Figma figure have, so far, not been commented on.


Ross Locksley
About Ross Locksley

Ross founded the UK Anime Network waaay back in 1995 and works in and around the anime world in his spare time. You can read his more personal articles on UKA's sister site, The Anime Independent.


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