Atlus sets up in UK

Games industry site gamesindustry.biz are reporting that noted Japanese publisher Atlus, who are best known for the Persona series of games, are setting up offices in London in order to handle the publishing of their own titles within Europe.

Previously, the company had used third-party publishing partners, with mixed results as far as some fans were concerned. Apparently the move is part of the company's acquisition by Sega, and the new team will operate from Sega Europe's offices in London.

The company claims that it will enable them to better offer special edition sets and similar, which they currently offer in the US and other markets: "It is a strong example of the growth we are experiencing as a company," said Jacob Nahin, Senior PR Manager at Atlus US. "Publishing in Europe is simply the next step for us. What this means initially for fans is a parity for launch and premium editions. From a business perspective, we'll be better positioned to address the needs of each market in which we release our titles."